There’s a growing demand for podcasts. According to Edison Research, 95% of Americans aged 18-64 listen to podcasts at least occasionally. That number is even higher among 18-34 year old's (97%), making them one of the most sought-after advertising demographics. With so much demand, it’s no surprise that podcast ads are seeing a 263% increase in placement rate compared to audio-only ads in 2017.
Podcasters use a lot of big words and talk about highly technical topics. But don’t be fooled: a podcast is about sharing interesting stories with the world.
That means a podcast about tennis can share stories about players’ personal lives, their play on the court, and the strategies they use to win. It means a podcast about wine can share those stories, too.
Sharing your story on a podcast is a powerful way to connect with your audience. It’s a way to give listeners a window into your life, whether it’s your funny moments, your biggest challenges, or something in between.
It’s a great way to build a relationship with your listeners, and they’ll come back for more. And when they do, you can pitch them on other topics you want to talk about or products you want to promote.
When you’re starting out, you don’t have a lot of time to tell a story. That’s why you have to choose your stories wisely. Podcasting isn’t the best medium for sharing every detail of your life. Instead, focus on sharing the stories that are most interesting to your audience.
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Here are some tips for creating a winning podcast:
1) Choose a niche that interests you, but is also an area of expertise for your business.
2) Who better to learn from than the experts?
3) Choose a style that fits your personality and speaks to your listeners. Do you like to chat? If you do then podcasting is for you.
Here is a brief list of equipment that you may need to start a podcast. These are just suggestions to help you get started with your podcasting. When you start to develop your own style you will find what best fits you in the future.
The fate of an entire nation can be decided by the voices of a few. That’s why it’s so important for everyone to make themselves heard.
So start your podcast today, and you can make your voice heard by hitting that record. However, do not underestimate the power of your voice, share your story.
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